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Articles on the same topics as the catalogue. Filter by topic to narrow them.
Articles found: 9
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Why a Midjourney Prompt Full of Adjectives Decides Nothing
Ten glowing adjectives gave one children's author four different foxes and no hero. This piece looks at why a prompt full of feeling leaves Midjourney guessing.
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One Impressive Detail Can Quietly Colour an Entire Brand
A single strong element — a product, a design, an endorsement — can lift how an audience judges everything else about a brand, often without them realising why. This article explores that mechanism, and where it turns risky.
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Five Steps That Turn Failure Into a Plan
This piece names the five stages founders move through to convert an assumed failure into a stronger plan, without walking through how any single stage is actually run.
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The First Midjourney Image Is a Draft, Not a Decision
The first grid Midjourney gives you is a set of drafts, not a verdict. A warm look at why deciding later changes everything you make.
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Why the Same Review Works Harder in One Spot Than Another
A five-star review can do far more persuasive work in one position on a page than the exact same review placed somewhere else. This article looks at why — without giving away the full mechanism.
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Why Assuming Failure Beats Predicting It
This piece settles why asking "will this work?" produces weaker answers than asking a founder to assume it already failed, and unpacks the psychology behind that gap.
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Your Biggest Worry Rarely Kills Your Startup
This piece settles one counterintuitive finding from the field: the risk a founder names first is almost never the one that actually ends the plan.
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Marketing, Sales and Design Pull the Same Psychological Lever
This article settles a quiet assumption many teams never question — that marketing, sales and design are separate disciplines with separate playbooks. Magnus Østergaard suggests otherwise.
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The Person Missing From Every Founder's Plan
This piece names the structural gap in early-stage decision-making that most founders never notice, until it costs them a launch, a round, or a hire.